Invest in the world’s first line of
Parent Friendly Products
By Heron Family
Why we do what we do
The silent suffering affecting millions
Healthy children require healthy parents. Yet, 50% of mothers suffer from back pain during pregnancy, and that’s just one of many complications. In Sweden, about 11.3% of mothers and 4.9% of fathers report persistent depressive symptoms around two years after childbirth PMC . Additionally, researchers at SOFI have found that women’s sick leave rates increase significantly after becoming parents compared to men Stockholms universitet . Despite this, the market continues to overlook the well-being of parents. We believe they matter, and so should their relief.
Global health issue
Mothers experience back pain due to reduced muscular strength and stability after childbirth.
Few aids available
Current child products focus on supporting children’s health, overlooking the health of parents.
Great cost on society
Back pain emerges as the second biggest cause of sick leave, costing society billions of USD annually.
Say good night to back pain, parents
parent friendly products
A complete PFP collection on the way
From our patented baby cradle, iRock, to a growing line of Parent Friendly Products now in development, we are creating smart, ergonomic solutions designed to support parents through every stage of early childhood
Available for rent or purchase
Ready to empower parents worldwide
We’re ready to revolutionize the home environment for millions of families in Europe, the US, and possibly the rest of the world. Expectant parents are already queuing up to rent iRock once the design is finalized.
Our next move
Hospitals and preschools
Furthermore, numerous companies are expressing strong interest in distributing our PFP products to hospitals and preschools, aiming to enhance the work environment for their staff.
Meet our first-born
iRock: The world’s first parent-friendly cradle
- iRock is the first ergonomic, height-adjustable cradle with a baby-safe rocking function designed to support both parents and babies.
- Swedish patent granted, with new models and design updates already in development.
- The baby care industry represents a multi-billion dollar market that keeps growing year by year.
- By combining patented innovation with a scalable business model, iRock addresses a global demand for smarter and safer family products.
Heron Family will be at UnderBARA Barn, October 10–12, 2025
Founder & CEO
Born out of real-life experiences
Meet Cecilia Larsson: The force behind Heron Family
As the daughter of inventors and engineers, Cecilia’s entrepreneurial journey was destined from day one. However, the concept for her parent-friendly products emerged just a few years ago, stemming from her own birth-giving experience.
Cecilia: After the delivery, I, like so many parents, found myself grappling with sleep deprivation and a number of tough complications. Eventually, I was completely burned out, wrestling day and night with my new life situation. Faced with societal expectations to silently bear my pain, I felt an urge to take action for the countless moms and dads enduring similar struggles.
Our collection of parent-friendly products isn’t just about offering a solution; it’s about ensuring every parent’s role is not just acknowledged, but celebrated. To me, this is more than my dream, it’s my commitment to empower and uplift every parent, every caregiver, everywhere.
After the delivery, I, like so many parents, found myself grappling with sleep deprivation and a number of tough complications. Eventually, I was completely burned out, wrestling day and night with my new life situation.
Help us rock the world
Are you interested in a lucrative investment or partnership that could provide better health conditions for billions of hard-working parents? Reach out to our team, and we’ll talk some more.
FAQ
We are preparing to showcase iRock at the UnderBARA Barn Fair, October 10–12, 2025.
We are preparing to showcase iRock at the UnderBARA Barn fair on October 9, 2025, where we will officially launch the product and open up for pre-orders. Deliveries may take some time, but families and retailers can already secure their iRock by placing a pre-order with us
What’s in the pipeline
We are developing a series of smart, parent-friendly innovations with a focus on ergonomics and design. Three products will be launched this autumn, with more in development. Our vision is to offer a complete ecosystem of innovative solutions supporting families from infancy to toddlerhood.
Investment opportunities
We are currently opening up for new investors to join Heron Family on our growth journey. If you are interested in shaping the future of baby and family innovation with us, please get in touch for more information about our ongoing investment round and partnership opportunities.
