iRock – Parent-Friendly Design. Restful Sleep. Smart Recovery.
Becoming a parent is one of life’s greatest experiences, but also one of the most physically and emotionally demanding.
With iRock, we’ve created the world’s first ergonomic and height-adjustable crib designed not only for the baby, but for the adult body that cares for it.
Designed for Real Life
Research shows that:
• Up to 43% of mothers experience persistent back or pelvic pain six months after giving birth.
• 17% of all births in Sweden are by C-section, requiring longer recovery time.
• Pain, fatigue, and sleep deprivation are key risk factors for postpartum depression and parental burnout.
iRock directly addresses these challenges.
It helps parents reduce strain, lift safely, and sleep better, supporting physical recovery and emotional balance during the first critical months of parenthood.
Thoughtfully Engineered
• Patented height adjustment with gas-spring technology – smooth, silent, and completely cordless.
• Gentle rocking motion that soothes the baby and can be locked in place when needed.
• Openable side panel for easy nighttime access and breastfeeding.
• Lockable wheels for mobility and safety.
• Scandinavian design, built to last, free from electronics, and CE-ready for both home and healthcare environments.
Every detail of iRock is designed to reduce strain, enhance comfort, and make nighttime care effortless.
Complete with the Heron Baby Mattress
For optimal comfort, iRock can be complemented with the Heron Baby Mattress (42×90 cm, 4 cm thick), made from high-quality foam with a cover composed of 35% organic cotton and 65% polyester.
It’s antibacterial, dust-mite resistant, and washable, ensuring a clean and safe sleep environment
For a New Generation of Parents
iRock is part of Heron Family’s ecosystem of Parent Friendly Products (PFP), a new wave of innovations designed to support parental recovery, balance, and equality.
Coming next:
• Heron Flow: a smart mattress with micro-vibrations that supports short recovery breaks for parents.
• IntelliGuard: a connected crib that monitors the baby’s breathing and movement.
• My Vital Circle: a digital wellbeing app that unites family health data for a complete overview of physical and emotional wellbeing.
Summary
iRock is more than a crib, it’s an investment in health, comfort, and connection.
A safe place for the baby. An ergonomic relief for the parent.
Designed in Sweden. Built for life.
